REWRITING THE RULES: THE IMPACT OF BAD BUNNY’S GENDER-FLUID FASHION IN THE USA

Introduction Bad Bunny Merch He has gone beyond the fraternity of music and turned into the world’s most revered cultural icon whose merchandising has reached epidemic levels. With the iconoclastic music and boldest persona Bad Bunny’s merchandise finds an inventive actualization of his creativity and vision and represents a close bond with fa

Introduction Indeed, Bad Bunny - Puerto Rican, genre-defying sensation known for his bold persona and music-becoming one-stands beyond the reality of music. His merch is a culmination of his artistry; his movements represent more than just fandom. Streetwear aesthetics, high-fashion elements, and self-designed pride all blend together to represent